Ascent Protein Named Official Protein Partner of University of Colorado Athletics

Colorado-based sports nutrition brand joins forces with the Buffaloes to celebrate hard work, fuel performance and engage the next generation of athletes.

DENVER, Nov. 11, 2026 — Two iconic Colorado brands are teaming up. Ascent Protein, the clean sports nutrition company born in Colorado, has been named the Official Protein Partner of University of Colorado Athletics, fueling the next generation of Buffalo student-athletes on and off the field.

This partnership brings together two Colorado organizations with a shared commitment to hard work, high performance and community. Ascent, which celebrated its 10th anniversary this year, has built its brand on the belief that greatness is earned and that high-quality nutrition plays an important role in helping athletes and everyday high performers reach their goals.

Partnering with Colorado Athletics is especially meaningful for us as a Colorado-based brand. We share a passion for hard work, a commitment to excellence and a belief in what people can achieve when they put in the work.

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"At Ascent, we believe that higher standards lead to higher performance, and that mindset is at the heart of everything we do," said Jeremy Sweeney, general manager of Ascent Protein. "Partnering with Colorado Athletics is especially meaningful for us as a Colorado-based brand. We share a passion for hard work, a commitment to excellence and a belief in what people can achieve when they put in the work. We're proud to support the Buffs and be a part of a community that embodies those same values."

As the official protein partner, Ascent will work alongside Colorado Athletics to bring the partnership to life through a variety of initiatives focused on athlete engagement, content creation and fan experiences. The collaboration, facilitated by Learfield's Buffalo Sports Properties, will include opportunities to connect with student-athletes, showcase the role of quality nutrition in supporting active lifestyles and engage Buffaloes fans through game-day activations and other experiences throughout the year.

"We're thrilled to welcome Ascent Protein as an official partner of Colorado Athletics" said Andrew Popchock, General Manager of Buffalo Sports Properties. "As a company born in Colorado, Ascent shares the same commitment to hard work, excellence and community of CU Boulder and Colorado Athletics. We're excited about the opportunities this partnership will create to engage our student-athletes and fans while celebrating the dedication it takes to perform at the highest level."

As Ascent enters its next decade, this partnership with Colorado Athletics celebrates the brand's Colorado roots and strengthens its commitment to helping athletes of all kinds reach their full potential. 'Sko Buffs!

About Ascent Protein

Ascent® is a Colorado-based sports nutrition brand on a mission to unleash the high performance in everyone through clean, honest nutrition. Founded in 2016, Ascent creates clean, high-quality sports nutrition made with a purpose – delivering what your body needs and nothing it doesn't. All Ascent products are made with simple ingredients, contain zero artificial flavors or sweeteners and are Certified Gluten Free and Informed Sport Certified, meaning they are third-party tested for banned substances. Built for athletes and everyday achievers alike, Ascent supports those who go the extra mile, put in the extra rep, and show up consistently in the pursuit of progress. For more information, visit Ascent Protein.

Media Contact

Kim DeVigil, Ascent Protein, 1 720-550-3751, [email protected], https://www.ascentprotein.com/

Sara Brewer, Ascent Protein, 1 303-600-2558, [email protected], https://www.ascentprotein.com/

SOURCE Ascent Protein